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   777Stores 2023                        Brand Identity for 777 Stores which has been used  across multiple retail locations in london.

 Before working on the logo for the permanent 
 store I had worked on several flyers for the 
 brands popup shops, but the approach for the 
 logo was different. The idea was to make a 
 simple but bold logo that is versatile enough to 
 be used easily across various  mediums. We 
 eventually decided on the logo below using very 
 simple type treatment.

 777 Stores currently has two locations open in  London, One in Soho and one in Camden.