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+44 7931892478
armaan.badh@hotmail.com
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Artist Merchandise, Digital Graphics, Brand Identity
Merchandise design for Fimiguerrero, featured in his 210 music video for Montreality. The final outcome was shaped through an ongoing exchange of ideas between myself and Fimi, refining multiple concepts into a cohesive direction.
The graphics draw on dark, grungy aesthetics rooted in punk and underground subcultures, reflecting the raw energy
of Fimi’s sound and visual identity.
His artist name is a nod to the famous wrestler Eddie Guerrero, and he has referenced the WWE in many of his previous tracks and project names, so naturally it made sense that I bootlegged the ‘New World Order’ logo, which is what we decided to use as the final merch piece. A selection of unused concepts are also shown above, offering insight into the wider creative process.