End x Adidas SPZL
Next project
2024
Storefront design, brand activation, digital graphics, mockups
During my internship at Dent Studio, I supported the team on brand activations, spatial design, and digital mockups, contributing to live client projects across fashion and retail. I assisted in developing the storefront layout for the END. x Adidas SPZL activation in Newcastle, helping translate the campaign’s visual identity into a physical retail environment.
Alongside this, I developed a series of sticker concepts for a related activation at Riley’s Fish Shack, built around the theme “by the sea.” These explored playful, location-specific graphics designed to extend the campaign across physical touchpoints. I also designed a set of Newcastle Metrocard-inspired ticket mockups, incorporating Adidas SPZL and END. branding. These were intended as invite-based assets to drive engagement and connect the in-store experience with the off-site activation.
While not all concepts were produced, the work contributed to the wider visual exploration of the campaign and strengthened my approach to creating cohesive, multi-channel brand experiences.